Heather Wirtz

Instructional Designer

I’m an instructional designer with experience developing learning and operational strategies for corporate, nonprofit, and education audiences. I analyze business and learner needs to identify and validate the most appropriate solutions. I then connect learning desired outcomes, learning experiences, and evaluation to create cohesive learning solutions that support both individual growth and organizational goals.

My Approach to Design

Analyze before designing.

I examine business goals, performance needs, learner characteristics, existing solutions, and operational realities to identify gaps and determine the most appropriate path forward.


Design with purpose.

I translate identified needs into aligned outcomes, learning experiences, and evaluation measures grounded in adult learning theory and instructional design principles.

Collaborate across teams.

I partner with stakeholders, subject-matter experts, creative teams, and project partners to validate decisions and develop solutions that work for both learners and the organization.

Lead through implementation.

I manage tasks, dependencies, review cycles, timelines, and deliverables to move solutions from discovery through implementation while maintaining alignment with project goals.

Analyze with intention. Design with purpose. Deliver with impact.

My Instructional Design Process

Selected Work

We align technical insight with disciplined execution to provide measurable gains across operational, financial, and strategic domains.

01
Discovery

02
Analysis

03
Strategy Design

Get Started

Financial Literacy

Articulate Rise Course

The Need

Adult learners needed practical financial knowledge they could apply to real-world budgeting and spending decisions.

My Role

Learning Analysis - Instructional Strategy - Experience Design - Development - Evaluation Planning

The Solution

I designed an integrated learning experience that combined foundational instruction with opportunities to practice realistic financial decisions.

Project Management

I developed and managed this project plan across analysis, design, development, and implementation. As the instructional designer my role was to provide the project manager with deliverables, tasks, cross-functional team assignments, timelines, review cycles, and dependencies within each phase of the training build.

Selected Work

Plants on a desk with laptop open and on
Simulation

Storyline Simulation

  • Instructional Design Principles Within My Design Process

  • Project Management Using Wrike

  • Management Techniques Within My Discovery and Analysis Process

Platforms & Tools

  • Instructional Design

    Rise 360, Storyline, Scribe, Snag-It, Garage Band, Vyond, Powtoon, Canva, Camtasia

  • Project Management

    Wrike, Excel

  • Remote Work

    SharePoint, WebEx, Zoom, Microsoft: Word, Excel, PowerPoint, Outlook, One Drive, Teams, Zoom, Adobe

Achievements

What Colleagues & Clients are Saying

“Heather transforms complex ideas into polished, modern, and accessible content with speed and clarity. She has elevated the quality of our work."

Lisa C., Instructional Designer | Corporate Training Team Lead

"Heather is a learner-centered instructional designer who transforms complex information into engaging, mission-aligned training. She combines technical expertise with compassion to create scalable, impactful learning that inspires growth and lasting change."

Heather B., Director Marketing Strategy